stratégie marketing Archives

Les Coins d’Amazon arrivent en France

Posted on mai 15, 2014 by Patrice Remeur

Amazon a annoncé le 13 mai 2014, le lancement de sa monnaie virtuelle « Amazon Coins » pour la France. Un an quasiment jour pour jour après le lancement aux US, Amazon réalise le même dispositif de communication. Pour amorcer l’appropriation et son… Continuer la lecture →

Groupon lance grouponicon nouveaux services pour commerçants

Posted on mars 27, 2013 by Patrice Remeur

Le nouveau Président exécutif, Eric Lefkofsky de Groupon, leader de l’achat groupé dévoile sa nouvelle stratégie marketing pour renforcer son écosystème. Tout d’abord, l’entreprise vient de lancer des conférences physiques baptisées « Grouponicon ». Les premiers ateliers se sont déroulés le 26 mars à Dallas… Continuer la lecture →

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